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Peoples Jewellers: Goth

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Peoples Jewellers is celebrating moms and the devotion they have to their kids in a new, lighthearted Mother’s Day campaign called “For All She’s Done.” Featuring real moms and real, awkward childhood stories, this series of TV spots highlights just how much moms do to support their kids. Each of the three TV spots features a voiceover from an actual mom who has found the ideal Mother’s Day gift at Peoples. They go on to “encourage” their now-grown child to purchase it as a way of saying thanks for supporting them through a particularly awkward childhood phase—like their goth music phase or their do-it-yourself haircut phase. Beautiful jewellery footage is juxtaposed with photos of the kids’ past, demonstrating just how worthy mom is of an exceptional gift this Mother’s Day.
Credits Other credits

Chief Strategy Officer: Sarah Stringer

Head of Client Engagement: Leanne Goldstein

Head of Art: Denise Cole

Head of Production: Andrew Schulze

Business Lead: Jes Watson

Editorial: Saints Editorial

Editor: Cameron Lasovich

Executive Producer: Stephanie Hickman

Associate Editor: Jake Heise

VFX: Fort York

Flame Artist: Ernie Mordak

Flame Artist: Marco Polsinelli

Producer: Erica Bourgault-Assaf

Sound: Grayson Matthews

Director: Aaron Verdonk

Engineer: Chris Masson

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