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Continente: Paper Receipts

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Coupons, paper receipts and plastic loyalty cards are so last century.
In the 21st century, we have apps. Continente, the leading retailer in Portugal, just launched a new campaign starring Herman Jose, one of the biggest Portuguese tv stars and comedian, to communicate all the new features of the Continente Loyalty app. Everything just seems, well, a thing of the past.
Agency: Fuel, Lisbon

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