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McDonald's: Big in '68 - Hot Wheels

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This new McDonald’s print campaign from TBWAThailand is a big reminder that the Big Mac has been around for more than 50 years and there’s nothing more original than this iconic burger. The year 1968 captured a number of delicious moments – from science, music, movies, sports, to culture. In this campaign TBWAThailand recognises those legendary moments that were big in 1968 through the lens of a Big Mac. The first manned orbit of the moon; the release of “Hey Jude”; The birth of Hot Wheels; Manchester United’s historic European Cup win; first woman to light the Olympic torch; the premier of Space Odyssey sci-fi film; and the first interracial kiss on American TV are all celebrated.
Credits Other credits

International Business Director: Mark Petersen

Account Director: Pimruetai Akarawatsoonthorn

Senior Account Executive: Napasnan Thanakonrungwit

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