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Jennyfer: Zero Label, 3

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Absent from the advertising world for 20 years, Jennyfer, french fashion brand, is making a come-back with an integrated campaign as cheeky as it is daring : #DontCallMeJennyfer, launched nationally from May 8. Assisted by Buzzman, the brand unveils its new positioning of inclusion, affirming its promise to be a brand for everyone, throwing stereotypes out of the window. A strong promise fully valued by the brand, which goes as far changing its own name, including on the windows of its stores. Jennyfer is getting with the times, questioning the unwritten rules of fashion stereotypes and diktats. The brand now puts a more comprehensive and inclusive offer at the heart of its positioning, addressing all styles and personalities. Well aware of its poor public image that has often been associated with unflattering labels and stereotypes of girls (think “bimbos”, “weirdos”, “childish”), Jennyfer has flipped the script. In an aesthetic urban setting, the film portrays today’s young women with strong and assertive clothing choices. Jennyfer encourages them to show that same assertiveness in the face of the labels that society is so quick to give them. Don’t call them “bimbos” or “weirdos” ! Jennyfer encourages women to be liberated and to assert their personalities without worrying about the caricatures and generalizations that some people may brand them with. With the hashtag #DontCallMeJennyfer, the brand positioning encourages us to look beyond often misleading appearances. Embrace what makes you different: forget about the clichés #ZeroTag* (*No Labels).
Credits Other credits

Président: Georges Mohammed-Chérif

Vice – Président Thomas Granger

Managing Director Julien Levilain

Account Director Lou Leproux

Account Manager Lola Pegoraro

Head of Strategic Planning Clément Scherrer

Strategic Planning Laëtitia Mulinazzi

Head of Social Media Loris Bernardini

Social Media Manager Andrea Meyssirel

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Rights Management Dee Perryman

Head of TV Production Vanessa Barbel

TV Production Assya Mediouni

Post Production Bérangère Roques

Post Production Firm

Music Production Shmooze

Music Sync Too-Young

Photograph Viktor Vauthier

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