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Telstra Plus: The Most Important Text
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Telstra is making sure Australians see the text message announcing its new rewards program, Telstra Plus, in a new campaign from The Monkeys, part of Accenture Interactive. We've all received hundreds of text messages from our phone providers in the past. But with a text message as important as the one announcing its new rewards program, Telstra decided to send it way beyond people's phones - plastering it on a blimp, posting it to the Goulburn Ram, and even hiring world famous crooner Michael Buble to read it. That’s not all: In the coming days, ‘The most important text’ will be covering billboards, painted by artists and baked into cupcakes. It will interrupt the footy, take over websites and appear on our most popular TV shows. And just as the text pops up all across Australia, Telstra will send it to people’s phones, too.
General Manager – Mobility Marketing: Dean Sofianopoulos
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