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HiPP: The HiPP Onehand-Cookbook


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Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don’t lend themselves to being carried out with a baby under one arm – cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy and delicious recipes for parents. These can be prepared quickly and simply with just one hand using a jar of HiPP baby food as their starting point. The Onehand-Cookbook is beautifully illustrated by Ana Jaks with retro-style images inspired by the original HiPP logo of the 1970s.
Credits Other credits

Illustrator: Ana Jaks

VFX Artist: Nicolas Lekai

Sound Design/ Music Company: TRO GmbH

Recording Studio: Hastings Music GmbH

Realization of the Cookbook: Serviceplan Solutions, Brand Performer

Managing Partner Serviceplan Campaign Munich: Florian Strauss

Managing Creative Director Serviceplan Campaign Munich: Till Hohmann

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