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Sainsbury's: Proudly Doing Our Bit

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Sainsbury's has revealed its campaign to celebrate the supermarket's 150th birthday this year, with the TV advert broadcast for the first time during Britain's Got Talent on May 11th. The advert follows the creation of a cake that embodies the supermarket's values and heritage over the last 150 years. Each tier represents contributions from Sainsbury's colleagues, from the opening of the very first store on Drury Lane, set up by a newly married couple, Mary Ann and John James Sainsbury in 1869 to provide one of the poorest areas of London with good value, quality food, to more recent initiatives like the retailer’s 20-year partnership with Comic Relief which has raised over 130 million pounds. Agency: Wieden + Kennedy, London.
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Planner: Rory Foster

Group Account Directors: Katherine Thomson

Account Executive: Oliver Mitchell

Account Manager: Johno Fagan

Designers: Phil Rosieur, Jackie Hudson & Kyle Ellis

Communications Planning Director: Lee Ramsay

Account Director: Mike Waywell & William Smith

Design Director: Karen Jane

Motion Designer: Tom Pounder

Creative Producer: Rebecca Herbert & Emily Khoury Artworker: Ross Bennett

Planning Director: Andy Wright

Studio Manager: David Brodie

Project Director: Mark D’Abreo

Costume Designer: Stasya Monastyrska

Production Designer: James Hatt

Production Service Company: Radioaktiv Film

Producer: Ira Nepomenko

Edit Company: Final Cut

Editor: James Rosen

Post Production Company: Nineteen Twenty

Colourist: Duncan Russell @ Freefolk

Producer: David Keegan

2D Lead: Ludo Fealey

CG: Co Feed Me Light

Composer: Alex Baranowski

Sound Company: String and Tins

Sound Engineer: Jim Stewart

Finishing Company: Stanleys Post

Animation Company: Feed Me Light

Producer: Ryan Goodwin Smith & Daniela Hornskov Sun

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