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Sainsbury's: Proudly Doing Our Bit
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Sainsbury's has revealed its campaign to celebrate the supermarket's 150th birthday this year, with the TV advert broadcast for the first time during Britain's Got Talent on May 11th. The advert follows the creation of a cake that embodies the supermarket's values and heritage over the last 150 years. Each tier represents contributions from Sainsbury's colleagues, from the opening of the very first store on Drury Lane, set up by a newly married couple, Mary Ann and John James Sainsbury in 1869 to provide one of the poorest areas of London with good value, quality food, to more recent initiatives like the retailer’s 20-year partnership with Comic Relief which has raised over 130 million pounds. Agency: Wieden + Kennedy, London.
Planner: Rory Foster Related
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