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Clorox/Glad: Anti-Leak Actor


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Recently, Clorox’s Glad kicked off its new 'Anti-Leak' campaign to promote its Advanced Protection kitchen bag. Created in partnership with FCB Chicago, the campaign features a series of print ads in which Glad’s trash bags help prevent “leaks” related to themes in the entertainment industry. The takeaway? If Glad’s LeakGuard Technology could have kept these big spoilers in the bag – it can help prevent everyday kitchen trash leaks. You can find the first two executions, 'Actor' and 'Singer' in national print publications, including People (5/6 issue) and Entertainment Weekly (5/3 issue). The ads will also appear on billboards and posters across the country.
Credits Other credits

Keyliner: Steve Hutchings

Senior Project Manager: Kiley Krug

Retoucher: Bob Faetz, Greg Olsen

Account Director: Kadi Jacobs

Worldwide Creative Partner: Fred Levron

Executive Creative Producer: John Bleeden

Group Management Director: Cary Pierce

Production Manager: Teddy Nagaro

Account Supervisor: Erin Hudec

Photography: Illusion, Bangkok

Concept: Gueri Gueri

Illustrator: Illusion, Bangkok

Client

Chief Marketing Officer: Stacy Grier

Director of Marketing: Nick Higgins (Glad)

Associate Director of Marketing: Jennifer Russell (Glad), Nick Montgomery (Glad)

Brand Engagement Lead: Nick Montgomery (Glad)

Associate Director: Tricie Evans (Talents & Rights Management)

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