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No Frills: Haul or Nothing

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Last year No Frills rebranded their customers as 'Haulers', shoppers who get a lot for a lot less. With a music video and clothing line, No Frills paid homage to their customers and brought to life just how badass saving on groceries can feel. This year, No Frills is celebrating their customers again by turning 'Hauling' into a sport. Much like the best athletes, haulers aren't born, they're made through mental and physical preparedness. They take pride in the haul. And every No Frills haul is a victory, one worthy of celebration. This year, No Frills is launching a new fully integrated Hauler campaign, via John St, Toronto, centred around a 60-second film and online video game 'Hauler: Aisles of Glory'. The film pays respect to shoppers in a series of stylised vignettes that elevates them to the status of athletic heroes, showing customer dedication and showcasing their achievements. For the first time ever, shoppers can train for their next big haul with a gamified version of the in-store experience. In retro-style 'no frills' 8-bit animation, a player can choose one of five Hauler characters to run and jump throughout the store to collect fresh hauls, while avoiding expensive frills. The game concept brings the brand values to life in an addicting way and features real products like no name canned chick peas. The game is equipped with the original Hauler music, remixed to match the retro style of the game.
Credits Other credits

PRODUCTION (Game)

Game Creative + Development: Relish Interactive

Producer: Colin Marson

Associate Producer: Phil Leuenberger

Creative Director: Justin Sadler

Game Design: Aaron Worrall

Art Director: Alyssa Munaretto

Illustration & Animation: Jesse Millest

Game Developers: Rocco Briganti, Cody Chartrand

Web Developer: David Blonski

Dev Ops Lead: Rick Mason

Lead Tester: Damien Rochon

Arcade Unit Fabrication: wonderMakr

President & Chief Innovation Officer: Mark Stewart

Chief Creative Technologist: Garrett Reynolds

Manager, Creative Technology: Jonathan Warren

Jr. Creative Technologist: Alec Mulder

Director, Digital Development: Chris Fairhurst

Technical Producer: Al Macrae

Senior Producer: Rasheed Hussain

Strategist: Megan Towers, Mario Ramirez Reyes

Account Service: Nick Pigott, Lindsay Day, Kelly Brennan

Head of Production: Aimee Deparolis

Executive Director, Design: Mooren Bofill

Producer (Game): Summer Mitterhuber

Director of Creative Technology: Joshua Richards

Design Director: Jacqueline Lane

Designer: Ming Mikaeo

OFFLINE

Edit Company: Married to Giants

Editor: Graham Chisholm

POST PRODUCTION / VFX

Colourist: Clinton Homuth, Artjail

VFX Supervisor: Sean Cochrane, The Vanity

MUSIC

Music Company: SNDWRx

Composer: Didier Tovel

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