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Dream Pack: Indians
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The agency led by Ricardo Medina and Agustín Febres-Cordero developed a new campaign for Dream Pack to raise awareness for the damage suffered by the species that inhabit the ocean utilizing single-use plastic packaging. Composed by "Battle Ships", "Indians" and "Soldiers", this print campaign is based on the data that 1.5 million animals die per year because of the plastics discarded in the ocean generating a global crisis that affects various species of animals, several in danger of extinction.
Strategy Planner Leader: Ricardo Medina Related
Dream Pack: Battle Ships
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Dream Pack: Soldiers
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