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Vauxhall Astra: Jack & The Beanstalk

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'Backwards Stories,' the new campaign from Vauxhall, tells famous fairy tales in reverse across a series of three 50-second films to highlight the benefits of the Astra's reverse parking camera. Jack and The Beanstalk, Cinderella and The Ugly Duckling are retold in a new and unique way; each film sees its eponymous character start with the traditional happy ending, then work their way back to humble beginnings - and beyond. Velocity (the dedicated and specialist agency created for Vauxhall Motors by McCann Worldgroup) and MRM Madrid have collaborated with animators from around the world - Brazil, Spain and the UK - to create a new Vauxhall Astra campaign. Whilst having a reverse camera in itself may not be a new concept, having one as standard in such an easily-accessible car is. The campaign was designed to highlight this in a way that reflected the unprecedented nature of this innovation. The three films, whilst all very different, are linked by the same simple idea: when you go backwards – as when you reverse a car – things don’t always work out for the best. Each film was briefed to a different animation house, with Coffee & TV in London retelling ‘Jack and The Beanstalk’, Mach Studio in Madrid recreating ‘The Ugly Duckling’ and Vetor Zero / LOBO in Brazil taking a new spin on ‘Cinderella’.
Credits Other credits

Adrian Botan - Creative President

Dave Bush - Editor

Coffee & TV – Jack and the Beanstalk animation

Vetor Zero / LOBO – Cinderella animation

Mach Studio – Ugly Duckling animation

Global Radio - Music & Sound Production

Ugly Duckling animations only:

Rafael Merino - Head of Art

Victor Llorente - Technical Director

Pablo Camarero - Art Director

Álvaro Rebollo - Vfx Director

Beatriz Orellana - Modelling & Look Dev

Jose Antonio Martín - Rigger

Christian Dan - Animator

Cinderella animations only:

Grabriel Nobrega - Director

Lee Peffer - Animation Director

Felipe Jornada - Art Director

Lucas Andrés Barreto - Director of Photography

Frederyco Martins - Modeling

Bruno Saber - Modeling

Daniel Bahia - 3D Animation

Jerome Saravá - Animation Supervisor

Leo Cardaval - Rigging Supervisor

Henrique Ribeiro - Rigging

Lee Peffer - Stop Motion Animator

Jack and the Beanstalk animations only:

Martin Allan - Creative Director

Jonny Grew - Creative Director

Josh George - Character Design & Development & CG & Animation

Catherine Elvidge - CG & Animation

Adam Lindsay - CG & Animation

Adrian Russel - CG & Animation

Amy Heyes - CG & Animation

Richard Costin - CG & Animation

Steve Waugh - Art Director

George Neve - Grade

Charlotte Hopkins - Producer

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