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Magnum: Game of Spoons
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Monday comes, and the ritual begins, countless people across the world meet on their sofas to see the new episode of Game of Thrones. Magnum knows it and they also know that your favorite series is even better with a pint of delicious, wintery, ice cream. So for the final season of this epic show, they joined HBO Spain in creating a series of limited edition spoons to promote their pints and one of the greatest shows of all time. Agency: LOLA Mullenlowe, Madrid
Each of the spoons are based on four of the most iconic houses of the series: Stark, Lannister, Targaryen and Greyjoy. The designs were meticulously created by studying every costume, shield, pin, sword and castle from the series to create the most authentic flatware Westeros has ever seen. The spoons were forged in silver and handcrafted by a skilled artisan in a process that took over a month. These spoons could have been made by Gendry Baratheon, if Gendry made spoons.
Each of the spoons are based on four of the most iconic houses of the series: Stark, Lannister, Targaryen and Greyjoy. The designs were meticulously created by studying every costume, shield, pin, sword and castle from the series to create the most authentic flatware Westeros has ever seen. The spoons were forged in silver and handcrafted by a skilled artisan in a process that took over a month. These spoons could have been made by Gendry Baratheon, if Gendry made spoons.
- Category Confectionery & snacks
- Client Magnum
- Agency LOLA MullenLowe
- Country Spain
- Uploaded 29 May, 2019
- Chief Creative Officer
Chacho Puebla - Executive Creative Director
Tomás Ostiglia - Creative Director
Saulo Rocha - Creative Director
André Toledo - Producer
Diego Baltazar - Producer
Felipe Calvino - Head of Art
Fabio Brigido - Copywriter
Jaime Ludena - Art Director
Camilo Jiménez
Global Brand Director: Ben Curtis
Brand Manager Unilever Spain: Vanesa Liebana Fernández
HBO Partnership Manager Spain: Alejandra Hurtado Calderón
Head of Social: Fred Bosch
Global Brand Director: Tom Elliston
Account Manager: Oscar Fernández-Baca
Media Agency: Mindshare
