McDonald's: Big Mac With Bacon

For a limited time, Macca's has introduced the option to add bacon to their iconic Big Mac and Quarter Pounder burgers. With both burgers occupying prime positions in the Macca's burger pantheon, many would argue that adding bacon would transform the burgers into something they aren't. Others would argue that anything is better with bacon. The new spots encourage New Zealanders to take sides by following two Kiwi mates as they wade into fraught philosophical territory.
Agency: DDB, New Zealand