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Heart Foundation: Heartless Words - Living With Heart Disease

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The Heart Foundation has launched a powerful and provocative campaign via Host/Havas Sydney. The integrated awareness campaign is designed to build on the momentum generated by the ‘Serial Killer’ campaign launched in February with News Corp Australia, which drove the Federal Government to fund a new Medicare item for Heart Health Checks. The ‘Heartless Words’ campaign is a powerful reminder of what’s at stake when you neglect your heart health and the importance of Heart Health Checks in preventing heart attacks, strokes and deaths. The emotive creative delivers a heartbreaking message: when we neglect our own hearts, we risk breaking the hearts of those who love us. In communicating that the risks associated with not having a Heart Health Check are not worth taking, the creative drives people to act, if not for themselves, then for the people they most care about. The Federal Government added Heart Health Checks to the Medicare Benefits Schedule on April 1 in response to the Heart Foundation’s initial awareness campaign, which highlighted heart disease as society’s number one serial killer.
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Senior Account Manager: Gillian Last

Senior Account Director: Rachel Lovibond

Managing Partner: Ant Moore

Senior Broadcast Producer: Stephanie Cameron

Studio: Michelle Skold (Studio Lead)

Head of Design: Nic Adamovich

Senior Designer: Pip Snelling

Senior Planner: Will Moore

Chief Strategy Officer: Olly Taylor

Managing Director: Corey Esse

Editor: Lucas Baynes

Sound: Song Zu

Post Production: Nakatomi

Music: Song Zu

Editorial & Online: ARC Edit

Production Designer: Katie Sharrock

Sound Design & Mix: Song Zu

Sound Design: Abigail Sie

Composer: Ramesh Sathiah

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