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Web Film
CONMEBOL: Three Players Tested Positive
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The 2019 FIFA Women's World Cup will take place in France in June and with more funding than ever before, it's set to be a record event for women in sport. However, women's football in South America doesn't get the same level of attention. Teams receive very little funding and only a small audience follows the event. To encourage more women to participate in the sport, CONMEBOL and Garabato MullenLowe Paraguay launched a campaign to capture the attention of South American football fans and promote the development of women's football across the continent. They released an animated video featuring three women sharing their testimonies about what happened when they received a positive result from their pregnancy tests alongside the headline: 'Three Players Tested Positive.' The news was shared on the official CONMEBOL website during the live transmission of the draw for the most important tournaments in the region: CONMEBOL SUDAMERICANA and the CONMEBOL LIBERTADORES. For these players, becoming a mother did not end their careers. After they had their babies, they continued to strive on their journey to reach their dreams and will be representing their countries in the 2019 FIFA Women’s World Cup.
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Conmebol: we won the match
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Conmebol: we won the match
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Conmebol: we won the match
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