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Samsung QLED 8K TV: TV Is Making History Again

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Samsung has today announced the launch of its global 'TV Is Making History Again' campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC. The 'Making History Again' campaign, which first aired on May 15 in the US, draws its story from the Apollo 11 moon landings 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969's historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV. As part of the campaign, Samsung has partnered with Statement Films and CNN on the Apollo 11 documentary. This feature film created from newly-discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the 60-second spot will also air within CNN’s broadcast premiere of the documentary.
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Director of Marketing: Brian Choi (Demand Generation)

VP, Marketing: Grace Dolan (Demand Generation)

VP Marketing: Grace Dolan (Demand Generation)

Chief Creative Officer: Jesse Coulter

Marketing Manager: Nicole Murakami

Group Account Directors: Lily Waters

Associate Producer: Erica Serio

Head of Production: Victoria Bennett

Comms Strategy Director: Lindsay Orosco

Group Strategy Director: Stuart Harrison

Head of Design: Mitch Horton

Account Supervisor: Erin Brogan

Managing Director: James Rowe

Digital Producer: Sion Prys

Media Agency: Starcom

President: Davud Karbassioun

Edit Company: Work Editorial

Editor: Neil Smith

Post Production Company: The Mill

Colourist: Fergus McCall

VFX Supervisor: Kshitij Khanna

2D Artist: Krissy Nordella

Post Producer: Luis Martin

Music Supervision: North America - R 3 D Music (ASCAP), Global Du Vinage Publishing Ltd. (PRS)

Composer: Benjamin Wallfisch

Sound Design: Aaron Reynolds

Audio Post: Wave Studios

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