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Web Film
CLARO: Fan of the Match
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Paradais DDB presents the case developed for its client Claro - one of the main soccer sponsors in Ecuador - in which, for the first time in football's history, a brand gives a fan the opportunity to play an international match with his team, in a crowded stadium and with a live regional broadcast. People on the stands sometimes are more passionate than the players on the field. They cheer and support their teams to their victory. What could be more special for them, than to be on the field playing with their favorite team? For the first time in football history, we gave a fan the opportunity to play an international match with his team. Fans went crazy with Fan of the Match, prior, during and after the game. They encouraged and rooted for him, making him the star of the night but not only at the stadium. His story traveled around the world and even FIFA highlighted the stunt. The "Fan of the Match" action was national Trending Topic for 48 hours, generating more than 140k positive comments that caused debate and conversation. It also achieved $ 11 million in Earned Media and more than 112 million impressions, positioning Claro as the #1 brand in soccer engagement in Ecuador.
Client: Ricardo Zevallos / Xavier Reyes / Paola Wiesner Related
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