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Onken: Feed Your Inner Happiness

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AllTogetherNow launch Onken's new multi-channel master brand campaign, "Feed Your Inner Happiness" today across social media and TVC. Keen to steer the brand away from a world of over excitable yogurt eaters and slow-mo falling fruit montages, ATN have steered the brand into a more standout, humorous direction - focussing on the inner happiness that delicious Onken brings; how hard it is to put it into words. Working alongside sister agencies from across The&Partnership group, including The&Partnership London, experiential agency muster, media planning and buying agency m/SIX and PR agency Halpern - given the campaign a true 360 communications platform.
Other displays of affection, play out across Instagram stories and Facebook; the campaign spans social, retailer, magazine, online and experiential - the experiential event in July, named the ‘Haus of Inner Happiness’, will give consumers the chance to trigger their senses and challenge what brings them a feeling of inner happiness.
Credits Other credits

Head of Strategy: Flora Proudlock

Strategist: Isabel Day

Managing Director: Steve Parker

Account Director: Jessica Bailey

Senior Account Manager: Charlotte Scott

Editor: Gareth McEwen @ Speade

Audio: Wave

Sound Engineer: Tony Rapaccioli

VFX/Post Production: Coffee & TV Producer: Lydia Evitt

3D VFX: Jonny Grew, Josh George

2D VFX: Luke Todd

Colour Grade: Simona Cristea

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