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Experiential

McDonald's / Spotify: FriesList

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McDonald's is characterized by offering its customers the best French fries in the world; and now it will also offer a unique digital experience. Each consumer can use their McFries to have access to music that is in accordance with their mood; this is an innovative action developed in partnership with Spotify. Created by the agency DPZ&T Brazil in partnership with Leo Burnett Colombia, the project focuses on diversifying the customer's experience when they go to the restaurants. The clients will be invited to place their McFries on a code traced on the tray liner. When finished, they can open the Spotify app and scan the Spotify code on the tray liner. After the content is synchronized with the app, users will be taken to a Spotify profile named “FriesList”, specially created for the action. Then, they can enjoy the meal and listen to the songs from different and exclusive playslists, such as “FriTops of the Moment”, “I’m Out of Fries” or “Someone Stole My Fries”.
Credits Other credits

Account Team: Daniel Jotta, Mariana Magalhães, Eduardo Brunoro, Hernan Cuñado, Rafaela Neves, Lucia Corrêa, Denise Farinola

Approval Client: Dan Gertsacov, Santiago Blanco, Elizabeth Porth, Guilherme Coe, Diana Pelaez, Ana María Montoya, Carolina Martinez, João Branco, Marcelo Ferronato, Bruna Rocha

Costume Design: Caro Dure

Editing: Jose Vitarella

Final Artwork / Post Production: Oriental Films

Graphic Production: Marcos Moura, Cristiano Arashiro

Audio Producer: Lucha Libre Audio

Music Production: Paulinho Corcione

Music Creation: Paulinho Corcione and Equipe Lucha

Producer (Account): Thais Urenha

Coordination: Dudú Missono

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