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Master Facial Scrub: Foot

For years, Master - a Filipino skin care brand from Unilever - has been communicating the need for men to wash their faces with a product specifically made for it, like Master Facial Scrub. However, most Filipino men don't see the need for facial scrub, and simply wash their faces with a bar of soap. This is because a majority of Philippine homes have only one bathroom, and men just use whatever is in it - like the bar of soap that the rest of the family uses. So, to convince men to use Master Facial Scrub, Ogilvy Philippines released a poster series that asked, "Do you know where that soap was used?" The posters show the striking image of two men sharing a bar of soap. This suggests the need for facial scrub by comically showing where the bar of soap could have been – like dad’s armpit, their brother’s hairy back, or grandpa’s foot.
Credits Other credits

Illustrator – Romir Sucaldito

Final Artist – Manny Gallo

Managing Partner – Mona Nazario Garcia

Business Unit Director – Carla Laus

Senior Account Manager – Kath Ong Oh-Stelton

Project Manager – Jasper Velarde

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