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Pride Month: Happy Birthday
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57 years ago on May 19th, 1962, one of the most popular sex symbols of that time sang a sultry rendition of ‘Happy Birthday’ to the country’s 35th president, John F. Kennedy. The performance went on to become one of the most iconic (and sexiest) moments in US politics and history. Today a new film reinvents this classic moment in support of the LGBTQIA+ community for Pride Month... and Mike Pence's 60th birthday. Created by Macie Soler-Sala and Zeynep Orbay, a creative duo working at Wieden+Kennedy Amsterdam, and in partnership with Somesuch and director Abteen Bagheri, the film aims to kickstart a larger movement. Launching today on Pence’s birthday - a day that also happens to fall at the beginning of Pride Month - the short film features drag queens singing ‘Happy Birthday, Mr. (Vice) President’ dressed like the iconic blonde bombshell herself. All in an effort to urge people to donate to an LGBTQ+ organisation, to help raise awareness for the community and to ultimately turn a day of hate into a day of love. Pride Month marks a time of celebration, resistance, reflection and love for the LGBTQ+ community. Due to the current political climate and a government that has spread only intolerance against the community – largely due to the influence of one man, the current Vice President Mike Pence – now is a more important time than ever to show support and love in large numbers. The film directs viewers to LGBTQ+ organisations to encourage donations in Mike Pence’s name on his birthday. The aim is to flood these organisations with donations to guarantee the support, safety and protection of a community that has seen nothing but insularity from their country’s leaders over the last three years – all on a day reserved for a man who has spearheaded these efforts throughout his entire political career.
Planner: Jocelyn Reist |
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