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Experiential

Leroy merlin: Lessons for good

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Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s.
The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions.
Turning unaware clients into volunteers, Leroy Merlin succeded in giving a new life to 50 NGO’s for abandoned children, schools, centres for the elderly and refugee.
Credits Other credits

Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli

Chief Creative Officer: Cristiana Boccassini

Executive Creative Director: Davide Boscacci

Associate Creative Director: Livio Gerosa, Paolo Bartalucci

Copywriter: Francesca Ferracini, Corentin Salignat, Sébastien Rouviere, Paolo Bartalucci

Art Director: Alice Teruzzi, Livio Gerosa

Client Service Director: Simona Coletta

Account: Arianna Di Marco, Silvia Accornero

Senior Strategic Planner: Guglielmo Pezzino

Head of Social Client Services and Strategy: Stefano Perazzo

Senior Social Media Manager: Andrea Biolcatti

Producer: Matilde Bonanni

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