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The New York Times: Truth Is Worth It

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The New York Times is demonstrating its commitment to its hometown of New York City through a series of journalism installations housed in storefronts throughout the five boroughs, a new ad that showcases its rigorous reporting on the M.T.A. and a new Local Edition Collection of merchandise from The New York Times Store. The Truth Is Local campaign from Droga5 aims to show that The Times has been covering issues that have affected New Yorkers for nearly 170 years, and that they should subscribe to help support its reporting. The campaign coincides with The Times investing even more in local journalism as of late. Metro editor Cliff Levy just last month announced the creation of a new Metro investigative unit, on the heels of the desk's two-part bombshell into the collapse of the city's taxi industry.
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Group Account Directors: Courtney Russell

Account Manager: Tehjal Suri

Director of Film Production: Jesse Brihn, Ruben Mercadal (Associate)

Data Strategy Director: Ryan Miller

Junior Project Manager: Amanda Cohen

Director of Business Affairs: Jocelyn Howard

Senior Project Manager: Caroline Kosse

Account Director: Ola Abayomi

Design director: Nate Moore

Senior Business Affairs Manager: Whitney Vose

Head of Communications Strategy: Dean Challis

Head of Strategy: Harry Román-Torres

Associate Producer, Film: Holly Schussler

Senior Communications Strategist: Jay Potash

Group Communications Strategy Director: Samantha Deevy

Junior Art Director: Jackie Moran

Junior Copywriter: Ben Brown

Global Chief Strategy Officer: Jonny Bauer

Chief Creation Officer: Sally-Ann Dale

Strategy Director: Nick Maschmeyer

Designer: Eli Hochberg

Music Supervisor: Mike Ladman

President: Diane McArter

Edit Company: Final Cut

Editor: Jim Helton

Edit Assistant: Chris Rizzo, Sophie Solomon, Alyce Muhammed

Producer: Lareysa Smith

Executive Producer: Sarah Roebuck

Head of Production: Penny Ensley

Post Production Company: Significant Others

Colourist: Tom Poole (Senior), Sophie Borup (Company 3)

Producer: Alek Rost, Kyra Hendricks (Significant Others), Alexandra Lubrano (Company 3)

Creative Director: Dirk Greene (Significant Others)

Animator: Phil Brooks (Significant Others)

Colour Company: Company 3

VFX Artist: Betty Cameron, Jenna DeAngelis (Significant Others)

Composer: Danny Bensi & Saunder Jurriaans

Sound Company: Wave Studios NY

Executive Producer: Vicky Ferraro

Sound Design & Mix: Aaron Reynolds, Ed Downham

Client

Chief Marketing Officer: David Rubin

Producer: Matt Lewkowicz (Audio Producer, Marketing)

Insights Director: Brenna King Schleifer (Brand & Media Insights Director)

Senior Project Manager: Blair Ecton

Head of Writing: Susan Wessling

Senior Designer: Monina Velarde

Specialist: Dash Turner (Verbal Identity)

Head of Photo and Art Buying: Brenda Hutchings

Communications Advisor: Linda Zebian (CorpComms)

Senior Writer: Taylor Gandossy (Brand)

EVP: Meredith Kopit (Chief Operating Officer)

Senior Manager: Peter Lauer (Media Strategy), Holly Harnisch (Integrated Marketing)

Executive Creative Director: Laura Forde (Marketing)

SVP Marketing: Amy Weisenbach

Executive Director: Janis Huang (Media Strategy)

Media Strategist: Patrick McGuire (Media Strategy Manager)

Brand Strategist: Iain Newton, Sabena Gupta (Director, Brand Strategy)

Photo Editor: Aaron Tejada

Creative Director: Stina Smith

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