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Top 6: July 3rd 2019

Japan Para Table Tennis Association: Para Ping Pong Table

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Top 6: July 3rd 2019
In Japan, only 1% of the population watch Para sports. One reason these sports struggle to reach mainstream audiences is that people don’t understand the challenges faced by individual athletes and therefore don’t fully appreciate the immense skill involved to compete. With the aim of helping people visualize and comprehend the challenges of Paralympians, JPTTA produced special ping pong tables designed based on interviews and sketches from members of the national team, exhibiting how these athletes experience the sport. The campaign also serves as an intuitive communication tool to help graphically profile players based on their perspective of the table – better informing viewers about each athlete’s unique challenges, and adding greater depth for new spectators.
Credits Other credits

Director / Editor: Shinri Abe

Executive Producer: Masato Midorikawa (Nomad Tokyo)

Producer: Ryutaro Saito

Product Designer: Shintaro Monden (Quantum)

PR Planner: Kyosuke Hashimoto

Motion-graphic Designer: Kiyotaka Sumiyoshi

Director Of Photography: Yosuke Koino

Sound Designer: Takaomi Tamura

Photographer: Takakazu Aoyama (amana)

Photographer: Ryohei Takanashi (acube)

Senior Graphic Producer: Wataru Ito (amana)

Graphic Producer: Yusuke Hino (amana)

Retoucher: Takuya Tsugane (RIZING)

Music Producer: Seiya Matsumiya (BlackCat White Cat)

Web Producer: Jun Arai (Slowtime Design)

Online Editor Yoshinobu Okino (Nomad Tokyo)

Manufacturing Manager: Shinya Igawa (Koma Art)

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