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McDonald's: Snapchat Lens

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The McDonald's Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, the global restaurant has launched a new campaign, Around the world is now around the corner. This is the first time McDonald's is bringing some of their most popular international items from around the world to participating U.S. restaurants nationwide. Agency: We Are Unlimited

Inspired by customer curiosity and enthusiasm for McDonald’s international menu items and its global scale and diverse menu offerings, Around the world is now around the corner centers on how easy it is for customers to try these delicious menu items at their local McDonald’s. The creative shows that you don’t need to pack your bags and head to the airport to try McDonald’s Worldwide Favorites, all you have to do is head to your local participating McDonald’s. Worldwide Favorites is an integrated campaign running nationally in the U.S.

Key elements of the campaign include -

• Video: watch “Off to Spain” and “Off to Netherlands”
• VR Experience: McDonald’s is also launching an immersive VR experience through the McDonald’s App that allows consumers to explore the origin countries of the Worldwide Favorites. Users are able to truly immerse themselves in each countries’ breathtaking 360 views by moving the device up and down, side to side, and all around. Once a customer finds the hidden Golden Arches in the view they can unlock fun facts and a curated Spotify playlist featuring top songs from each country. They can even place a Mobile order of their favorites with a tap. McDonald’s worked with Sapient and UNLTD to develop this unique VR experience.
• Custom Snapchat Lens: This 360 interactive lens on Snapchat transports users to the Worldwide Favorites origin countries. Check out the user experience here.
• Times Square Billboard: McDonald’s will also showcase the arrival of the four craveable and delicious menu items with original content on one of the world’s biggest stages – McDonald’s dedicated billboard in Times Square.

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