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Foot Locker: The Letter
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To celebrate the impressive extremes that sneakerheads and basketball fans alike will go to get the kicks they’ve been dreaming of, Foot Locker has released 'The Letter,' a comedic TV and digital spot that showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes. The campaign, from BBDO New York, launches today online and will be followed by a TV spot airing on ESPN during the live broadcast of the NBA Draft tonight. The ultimate sneakerhead, Houston Rockets forward, P.J. Tucker, singer and model Pia Mia, and actor JD McCrary star in the spot alongside a plethora of Nike Air Max silhouettes, ranging from the Air Max 95 to Air Max Plus as they fulfill what they believe to be a budding sneakerhead’s dreams, with a humorous twist.
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