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Foot Locker: The Letter

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To celebrate the impressive extremes that sneakerheads and basketball fans alike will go to get the kicks they’ve been dreaming of, Foot Locker has released 'The Letter,' a comedic TV and digital spot that showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes. The campaign, from BBDO New York, launches today online and will be followed by a TV spot airing on ESPN during the live broadcast of the NBA Draft tonight. The ultimate sneakerhead, Houston Rockets forward, P.J. Tucker, singer and model Pia Mia, and actor JD McCrary star in the spot alongside a plethora of Nike Air Max silhouettes, ranging from the Air Max 95 to Air Max Plus as they fulfill what they believe to be a budding sneakerhead’s dreams, with a humorous twist.
Credits Other credits

Senior Account Director: Janelle Van Wonderen

Account Executive: Jackie Silver

Account Manager: Raymond Dorcely

Senior Project Manager: Amy Orgel

Planning Director: Chris Cummings, Patrick Tomasiewicz

Director of Integrated Production: David Rolfe

Line Producer: Jay Shapiro

Edit Company: Work Editorial

Editor: Ben Jordan

Edit Assistant: Audrey Weiner

Producer: Weston Ver Steeg

Executive Producer: Erica Thompson

Post Production Company: Blacksmith

Flame Artists: Jamie Scott,

Colourist: Mikey Pehanich

Producer: Ashley Goodwin

Flame Assist: Yebin Ahn

Executive Producer: Charlotte Arnold

Music Company: JSM

Executive Producer: Jeff Fiorello

Sound Engineer: Mike Marinelli

Audio Post Company: Sonic Union

Post Producer: Justine Cortale and Patrick Sullivan

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