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Nike: Further Than Ever

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Nike has showcased a number of incredible Chinese athletes in its latest spot, entitled 'Further Than Ever.' Created by Wieden + Kennedy Shanghai and produced by Academy Films, the sleek film gets into the minds of a range of athletes - showing how they're capable of overcoming doubts, judgement, and pessimism. Directed by Ian Pons Jewell, the short proves that 'Each time they say 'you're going too far' ... push further.'
Credits Other credits

Planner: Carina Huang (Junior)

Art Buyer: Juni Zhu

Account Executive: Laura Yu

Senior Production Manager: Vic Zhang (Studio)

Business Director: Dino Xu

Retoucher: Lee Chang Qing / Linda Zhang

Artist: Austin Hu (FA)

Associate Account Director: Chuck Xu, Qinna Ye

Junior Art Director: Moon Qi

Head of Design: Fish Ho

Senior Planner: Leon Lin

Business Affairs: Jessica Deng, Kathy Zhan

Designer: Meng Meng, Zhangzhe Peng

Choreographer: Eddie Clements

Editor: Gaia Boretti

Music Composer: Guy Farley

Wardrobe Stylist: Victoria Mesenbrink

Sound Design: Anthony Moore, Jon Clarke and James Utting

Production Service Company: Playfull

Executive Producer: Wolfie Wong

Producer: Carson Ng (Local)

Gaffer: Dickson Lim

Production Manager: Bugs Hartley / Manley Hua

Line Producer: Areta Mak

Art Director: Billy Kong (Assistant)

Prop Master: Zhang Feng

Wardrobe stylist: Zhou Yu, Jolene Ang (Assistant)

Location manager: Kevin Liu

Props: Zhou Hui (Assistant)

Hair & Make-up Artist: Keke / Xiao Nan

Production Designer: Olly Williams

Production Coordinator: Steven Chung

Edit Company: Assembly Room UK

Edit Assistant: Stanislav Semeniuk

Producer: Daniel Breheny

Post Production Company: MPC

Colourist: Richard Fearon, Nikola Stefanovic

VFX Supervisor: Barry Greaves

Creative Director: Barry Greaves

Roto: Sudev

Compositing Artists: Marielle Santens, Madhuka Gunasekera, Allegra David, Minnie Chen, Iman Javaherypour, Karthik S, Amresh Kumar, Shalwin Shaiju, Vaishali Awaghade, Saravanan D, Manideep Sanisetty

Colour Producer: Leianna Campbell

3D Team: Alexey Petryaev, Yao Zhang, Isaac Liu, Chamishka Gamage, Aram Hakze

2D Team: James Corden, Qiu Cheng, Tingting Su, Robin Liu, Eason Wu Comp Leads: Ginesh Gandhi, Venkata S

3D Lead: Chris Kalata

VFX Producer: Alvaro Montenegro

Production Coordinator: Meghna Shetty

DMP: Radhakrishna R (Lead), Gowri, Bakiyaraj P

Senior Producer: Pooja Pandya (Line Producer)

3D Supervisor: Jacob T Oommen

2D Supervisor: David Rouxel

Executive Producer: Jamie Loudon

Music Company: Big Knows Shanghai, Siren Music London

Music Supervision: Charles Monnet

Performer: Budapest Scoring Orchestra

Orchestration & Arrangement: Rich Jones

Mix: Tim Harrison

Producer: Arthur Monnet

Sound Design: Charles Monnet

Sound Company: Factory Studios London

Producer: Lou Allen

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