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Snickers: The Date


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CLM BBDO and the Mars group are taking advantage of the sunny days to put the spotlight on unmissable Snickers ice cream bars. Launched in the early 90s, the Mars ice cream bars provide a large range, offering the iced version of their iconic brands: Snickers, Mars, Bounty, Twix... In 2019, the brand is back on TV with a film staging a classic situation: this awkward moment we all remember going through in our teenage years... This first date, this first kiss with this girl or this boy we secretly desired. But with the promise « Nothing satisfies more than a Snickers ice cream », we clearly understand that only the Snickers ice cream will deliver such an intense experience, from beginning to end.
Credits Other credits

Clement Dantzer - Artistic Director

Veronique Bernard - Strategic Planner

Judith Romero - Account Director

Meigge Sauvaget - Account Manager

Thomas Monneau - Account Executive

Louise Gavini - Head of production

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