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TV Determination

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Embed Video, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, and adam&eveDDB have released the next iteration of its ‘Live Curious’ advertising campaign. Directed by Fredrik Bond through MJZ with DoP Monika Lenczewska, th­­e new creative work celebrates six real human moments, packed with emotion, to capture and celebrate the range of feelings traveling evokes in all of us. From joy and freedom to determination and wonder, each moment is made possible by one of’s product features. From whooshing around freely at a beautiful sea-side resort that’s wheelchair accessible, to building up the courage to jump into the deep end of a refreshing villa-side pool, this campaign seeks to inspire British travelers to ‘Live Curious’ in a positive, real and relatable way. A key feature of the campaign is the role that music plays in each moment to awaken the senses and celebrate the way that ‘Living Curious’ makes travelers feel. The six songs featured to conjure this spectrum of feelings include ‘Freedom’ to Dolly Parton’s ‘Here You Come Again’; ‘Determination’ to Barbra Streisand’s ‘Gotta Move’; ‘Confidence’ to ‘Betty Davis Eyes’ by Kim Carnes; ‘Wonder’ to Yazoo’s ‘Only You’; and ‘Joy’ to "I Am The Very Model Of A Modern Major General" from Pirates of Penzance.
Credits Other credits

Business Director: Chris Jackson

Account Director: Georgia Bullen

Social Media Director: Bex Wilson

Planning Director: Will Grundy

2nd Unit Camera Operator: Rakhal Heijtel & Ruurd Vulink

Production Manager: Nicola Dempsey

Editor: Patric Ryan, Toby Conway-Hughes

Post Production Company: The Ambassadors

Flame Artists: Bas Moonen

Colourist: Matt Hare

VFX Supervisor: Bas Moonen

Producer: Jade Durbecker

Motion Graphics: Dave Renton, Rink Hof

Music Supervision: Beth Urdang

Music : The Self Same

Sound Company: Wave

Sound Engineer: Randall Macdonald

Producer: Estelle Papougnot

Photographer: Niels Gross

Social Media Agency: Matemade


Chief Marketing Officer: Arjan Dijk

Marketing Director: Andrew Smith

Senior Director of Marketing: Matthew Gerrie

Creative Lead: Diana Agudelo Herrandez

Head of TV / Production: Carine van der Heijden

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