Post-It: Super Sticky

3M's Post-it Brand has unveiled a new global campaign compelling people to 'Think Loud.' The energising work from San Francisco-based advertising agency Venables Bell & Partners demonstrates that ideas can't stand still – once captured, they fly into action. The animated-style campaign shows Post-it products not just as the canvas for your thoughts, but the catalyst to carry them forward. Core to the campaign are six 15-second spots that were lovingly brought to life by the artisans at creative production company Gentleman Scholar. Three spots ('School President,' 'Love Note' and 'Melody') are tailored to the back to school season. Each features Post-it Products rapidly exploding into an ultra-imaginative and frenetic audiovisual extravaganza. As each spot builds to a crescendo we see text and VO call consumers to, "Make your thoughts come alive this school year. Post-it Brand: Think Loud!" Highlighting the brand's Super Sticky Notes, the 'Super Sticky' execution begins with a single blue Post-it Note featuring the eye of an octopus. Utilizing a creative stop-motion animation approach, more blue Post-it Notes grow from the center, until they form the animated mollusk who remains stuck to a desk due to the product's strong adhesive. Here, the text and voiceover convey, "Ideas come alive with two times the sticking power," before delivering the 'Think Loud' slogan.