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McDonald's: Give in to Bacon
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McDonald's and Leo Burnett London have launched the 'Give in to Bacon' campaign in order to celebrate the release of the new Bacon Roll, a premium product and the latest addition to the Breakfast menu this Summer. The 30-second TV spot aired on Monday 24th June, just two days before the launch of the product in restaurant. The campaign helps to draw consumers’ attention to the fact that the new Bacon Roll has been worth the wait, and is primarily focused around the notion of giving in to the uncontrollable ‘urge’ for bacon across multiple touchpoints. The film ‘Dash Hounds’ shows a car journey, with three nodding dog figurines sitting upon a dashboard. These dogs and the Billy Ocean music represent the urge of the driver, as they are mesmerised by different McDonald’s Bacon Roll advertisements that they pass by.
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