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Hellmann's Mayonnaise: The Restaurant With No Food

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Have you ever looked into a full fridge and thought "nothing to eat"? It's a common problem. Because of it, millions of perfectly good ingredients end up in the bin. How can Hellmann's tackle this? We created a unique dining experience: a gourmet restaurant with no food. Instead, we invited people to bring whatever's left in their fridge to our restaurant. Our celebrity chefs then transformed their forgotten ingredients into five-star meals, proving how Hellmann's can combine almost anything. Agency: Ogilvy
Credits Other credits

Idea Localization and Content Strategy Execution:

Brand PR Planning and Media Relations: Máquina Cohn&Wolfe

Out of Home Activation, Mechanics and Visual Identity: Geometry

Production and Partnership Management: HUB Brasil

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