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Lexus Europe: Defies All Logic


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Lexus Europe and The&Partnership have launched their second pan-European campaign of 2019, this time for the manufacturer's range of Self-Charging Hybrid vehicles. Appearing across European territories, the creative informs viewers how the batteries of the electric motors of Lexus Self-Charging Hybrid vehicles charge as they drive. The range of vehicles hopes to appeal to increasingly environmentally-conscious city-dwellers who want an electrified vehicle without the hassle of plugging in.
Credits Other credits

Business Director: Benedict Pringle

Account Director: Cat Lynch

Head of Film: Charles Crisp

Creative Strategist: Matthew Bamford-Bowes (Lead)

Media Agency: The&Partnership London

Account Manager: Frida Lundell (International)

Planning Director: Dale Griffiths

Photography: Daniel Blom

Line Producer: Jonas Hendrix

Production Service Company: Smile, Barcelona

Edit Company: Final Cut

Editor: Joe Guest

Post Production Company: Electric Theatre Collective, Chimney (Stills Post Production/CG)

Colourist: Luke Morrison

VFX Supervisor: Ryan Knowles

Producer: Matt Williams

Music Supervision: Dave Goulding @ Be Norway

Composer: Roam the Bleak

Writer: James Oxborrow

Publisher: Five Missions More (Publishing and Master Rights)

Sound Company: 750 MPH

Sound Engineer: Sam Ashwell

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