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Lexus Europe: Defies All Logic
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Lexus Europe and The&Partnership have launched their second pan-European campaign of 2019, this time for the manufacturer's range of Self-Charging Hybrid vehicles. Appearing across European territories, the creative informs viewers how the batteries of the electric motors of Lexus Self-Charging Hybrid vehicles charge as they drive. The range of vehicles hopes to appeal to increasingly environmentally-conscious city-dwellers who want an electrified vehicle without the hassle of plugging in.
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