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Interactive
PUMA Football: Find Your Flow
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PUMA's Ambassadors inspired the agency's creatives to imagine a campaign in which each player defined their version of "Flow", and played their part in a musical symphony conducted by DJ Snake. On the musical stage, "Flow" is a unique blend of technical skill and personality. On the pitch, "Flow" is the gift that singles out the great players from the good. The agency therefore gave shape to the “Flow” of each player, mixing music and football culture, creating for each a unique visual and musical landscape, including: album title, album cover, an original track created by DJ V!Ktor, and a music video. These albums, which go with playlists curated by each player, are to be discovered exclusively on the campaign's partner platform, Spotify.
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