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Top 6: July 24th 2019

Camelot: Amazing Starts Here

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Top 6: July 24th 2019
Michelle, a real-life employee at National Lottery operator Camelot's contact centre, is the star of the new 'Amazing Starts Here' film, created by adam&eveDDB. The ad features both real contact centre employees and winners to highlight the reality that anyone can win the on The National Lottery. ­It breaks on TV on July 14, supported by radio and out-of-home activity. The ad follows Michelle on her daily journey to the office before focusing in on her and her colleagues as they watch The National Lottery draw in anticipation – frozen in time. Once the final lottery ball is drawn, the phones immediately start to ring – as Michelle and her colleagues start taking calls from eager players calling into The National Lottery Line.
Credits Other credits

Managing Partner: Sam LeCoeur

Account Director: Loella Collier

Account Director: Ashley Lewis

Account Manager: Elliot Handler

Account Executive: Frankie Cuffaro

Planner: Heather Alderson

Planner: Thomas Keane

Media agency: Vizeum

Editing Company: Speade

Editor: Sam Sneade

Post Production: The Mill

Post Producer: Dan Crozier

Colourist: Seamus O’Kane

Audio Post Production: Factory (Anthony Moore & Jon Clarke)

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