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Budweiser: International Day of Rock
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In many countries, July 13th is considered the International Day of Rock 'N' Roll, in honor of the Live Aid mega event that happened on that day in 1985. In Brazil, this day is special as brands of all genres seize the opportunity to launch new campaigns. Budweiser, the beer that has always stimulated the production of independent music, could not be left out. Thus, alongside creative agency Africa, Budweiser launched a stunt based on a famous statement by Gene Simmons. In 2014, the legendary Kiss bassist gave an interview where he proclaimed the death of Rock 'N' Roll. Five years later, Budweiser invited Andreas Kisser, another legendary rock star and Sepultura’s band guitarist, to help prove that #RockIsAlive. Andreas features as the conductor who leads new bands from the Brazilian independent scene into a funeral rock 'n' roll march that mocks Gene's statement. In a church-like setting, a depiction of death walks to the altar where it’s confronted by Andreas. The rock star picks up his guitar and heads to the stage where he begins to play a heavy metal funeral march. Then, the new bands are revealed and the funeral march is played in an explosive rock opera. Hashtag #RockIsAlive confirms they are not dead. To celebrate the International Rock ‘N’ Roll day, Budweiser commits to record upcoming rock ‘n’ roll bands in its own studio in Brazil, called B-Side, to help keep the good new rock ‘n’ roll alive.
Client Services: Carol Boccia / Heloisa Pupim / Francine Pellacani / Vinicius Lopes / Rafael Mattos Related
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