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Consonant Skincare: The Hydration Hub

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Now that summer has arrived, Consonant Skincare is celebrating the end of a pop-up store that helped Toronto citizens brave the dry days of winter and cold weather. The Hydration Hub, a small-but-mighty pop-up in Toronto’s PATH was designed to eliminate dry skin over the coldest months in the city. Developed by Toronto-based agency Zulu Alpha Kilo, the retail campaign was centred around Consonant’s own HydrExtreme, clinically proven to be the most potent hydration serum in the world. The small-but-mighty concept came to life at every touchpoint, from the store’s small footprint to promotional pieces like tiny shopping bags and coupons, redeemable for free HydrExtreme. To drive additional traffic to the pop-up, Consonant also deployed The Dry Skin Coupon. When pressed against your cheek, this custom promo piece lifted tiny dry skin flakes from your face with a non-toxic adhesive to reveal a HydrExtreme offer.
Credits Other credits

Clients: William Baker, Kristina Breckon

Account Management: Nadine Arsenault, Lisa Sousa, Skye Gandy

Design: Kevin Sato, Gala Tanaskovitch

Studio Artist: Anna Harju, Ashleigh O’brien, Andrew Martin, Brandon Dyson

Design Director: Ryan Booth

Studio Manager: Greg Hepinstall

Planners: Laura Dubcovsky

Photographer: Sarah Azzam

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