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Subway: Subway Set Invasion

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Subway and Above+Beyond have launched a new campaign reminding the world that you can always get exactly what you want at Subway. The campaign, which will run across the UK & Ireland, kicks off with a TV ad which depicts the set of a Subway commercial being interrupted by a group of masked invaders to shut it down, in protest to showing customers the amount of choice available at Subway stores. Launching Subway’s new global ‘Make It What You Want™’ platform in the UK & Ireland, the campaign also introduces the brand's new and improved menu which gives customers even more ways to customise their lunch exactly how they want. Alongside all the old favourites, Subway’s re-vamped menu now features 21 new and improved ingredients including sriracha hot chilli sauce, crispy onions and chilli & paprika bread, and is part of the broader ‘Fresh Forward’ business update including new store fits. The launch TV ads, directed by Michael Clowater through Smuggler, go live on 15th July and include executions for TV, online, cinema and digital channels. In addition to this, Subway will be celebrating customisation and introducing the improved menu with further executions across radio, print, outdoor, social and in-store.
Credits Other credits

Editor: Saam Hodivala @ Work

Grade: Toby Tomkins @ Cheat

Post: No.8

Sound: No.8

Music: No.8

Media: MediaCom

PR and Social Media: Good Relations

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