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Iconic Australian homewares brand, Sheridan, has announced new sustainability efforts which will ultimately help to drive greater accountability in the industry. The move, which targets a set of key operational, environmental and social measures, coincides with the launch of a visually-stunning creative campaign in partnership with TBWASydney. Sheridan has committed that 100% of its consumer packaging will be reusable or recyclable by 2025 and that every new Sheridan product will be designed to consider end-of-life by 2025. The company’s product range will also increase to include more sustainable fibres and more responsible production processes in 2020. To date, Sheridan has diverted over 40 tonnes of textiles from landfill and the business is continually challenging itself to find better, more sustainable ways of working. When it comes to packaging, 100 tonnes of cardboard have been eliminated by the business over the past 12 months.
Managing Partner: Gemma Rees |
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