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comparethemarket: No Place To Call Home

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comparethemarket today launches a multi-million-pound marketing campaign from VCCP that shows the reunion of the nation's favourite meerkat family, and the return of one of its most-loved characters, Oleg... Oleg captured the heart of the nation as the youngest member of the meerkat family. We last saw him on screens in 2014, when Aleksandr and Sergei bid farewell to the youngster in Africa, with a re-appearance alongside Ayana in the Frozen campaign in 2016 and as BB8 in the Star Wars campaign in 2017. The new advertisement sees the long-awaited reunion of the meerkat family as Oleg and Ayana seek out and reunite with Aleksandr and Sergei in San Francisco, the meerkats’ adoptive home while they work on ‘AutoSergei.’ The meerpups’ dramatic quest across the globe to find Aleksandr and Sergei, and their subsequent joyful experiences together as a family demonstrate the power of spending time with loved ones, encouraging people to enjoy more moments together with comparethemarket.com’s rewards. The 60-second TV advert will launch on screens tonight during Coronation Street on ITV, Love Island on ITV2, Celebrity Gogglebox on Channel 4 and Celebrity 5 Go Barging on Channel 5. Ongoing support includes a comprehensive through-the-line marketing campaign utilising PR, social, digital, DOOH, and radio.
Credits Other credits

Alex Elliott - Marketing Manager

Claire Hornsby - Senior Marketing Manager

Liz Darren - Marketing Director

Integrated Producer - Clair Carter

Planner/CSU Director - Sarah Mason

Media agency - Wavemaker

Media planner - Rob Corr

Post Production/ Editor - Passion Pictures + Stone Dogs / Gus Herman @ Trim

Sound Design - Ben Leeves @ Jungle

Colourist - Lewis Crossfield @ Time Based Arts

Christopher Slaski - Music Composer

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