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Barclaycard: Toucan

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Barclaycard has partnered with TV star Katherine Ryan and Europe’s leading short-haul airline easyJet to help Brits understand the best ways to pay abroad, and how to avoid unnecessary charges. Launching in July across social, DOOH, owned media and PR, the ‘Travel Smart’ campaign from Droga5 includes video content featuring comedian Katherine Ryan on holiday. Delivered in her trademark confident and style, the videos show Katherine making comical holiday blunders, in order to teach Brits how to make smart decisions when using their credit card on holiday. The first clip sees Katherine lather layer upon layer of sun cream to explain Section 75, comparing it to an invisible army protecting you at all times. In the second, she shows that sometimes we make the wrong choices (like selecting pounds instead of the local currency when making purchases abroad), while floating on a punctured toucan lilo, which slowly sinks.

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