Google: Football Answers Made Easy, by Google

Football answers even before fans could ask the questions. To raise awareness about football answers on Google Search and increase habitual daily search in markets like Thailand, Vietnam, and Indonesia, we created a dynamic, data-driven campaign that mimicked how football fans think, feel and do. Based on data signals from our audience and football leagues, ads showed fans real-time information on schedules, scores, and highlights - giving fans an experience as the Google Search App itself.
Agency: Toaster, Singapore