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Pampers: Your Baby’s Dream Never Stops With Pampers


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A unique animated ad for Pampers from Serviceplan Korea has launched online in Korea. Inspired by the fact that Pampers is known in Korean as 'Night Diaper,' the animation shows a baby's dream as he goes on an adventure in a boat made from his cot, all the while sleeping comfortably wearing a Pampers diaper in his Mother's arms. Sleeping well is extremely important for a baby to grow healthy and happy, and Pampers provides babies with the comfort to enable good sleep. The vision of the spot is to show the emotional benefit of Pampers, and appeal to millennial mums by strengthening the bonding experience and exploring the dreamscape of a baby. The campaign was a collaboration between Serviceplan Korea and Serviceplan Ukraine. Serviceplan Korea created the whole concept and creative and Serviceplan Ukraine was responsible for the production process with the animation studio TPH ONE in Ukraine.
Credits Other credits

Chief Content Officer: Jongpil Yoon (Korea)

Managing Director: Eugen Sokolov (HoC in Ukraine)

CEO: Julie Kang (Korea), Elena Yakovleva (Ukraine)

Group Account Directors: Andrey Kozachynsky (Ukraine)

Senior Account Manager: Yujin Ko (Korea)

Account Executive: Sungbae Cho (Korea)

Account Manager: Yerim Kim (Korea)

Associate Art Director: Jiho Ahn (Korea)

Creative Strategist: Jongpil Yoon (Korea)

Strategic Planning Director: Jiwon Kim (Korea)

Music Company: MassiveMusic

Executive Producer: Junya Terui

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