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Bonds: Fight GloBALL Warming

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In its latest offering via Leo Burnett, Bonds is encouraging blokes to spare a thought for the health and comfort of their balls. More specifically, how a rise in global temperatures is steaming them like a couple of dumplings. It's a
"mandemic" that's been playfully dubbed, Glo-ball Warming.
This large scale national campaign comprising TV, OOH, radio, POS, digital and social media activity, launched over the weekend and encourages men to fight the good fight and pull on a pair of Bonds X-Temp – the latest in undie innovation with built in technology to trigger cooling when your body temperature rises. Science!
Other credits

Client: Hanes Australasia | Bonds

GM Brands: Emily Small

Head of Marketing: Kelly McBride

Marketing Manager: Michelle Taylor

Senior Brand Manager: Kedda Ghazarian

Agency: Leo Burnett Melbourne

CCO: Jason Williams

Creative Directors: Daniel Pizzato & Michelle Walsh

Creative: Jim Walsh

Senior Integrated Strategist: Tallon Mason-Kaine

Senior Business Director: Lauralee Cuzner

Senior Account Manager: Kim Thompson

Agency Producers: Eliza Malone & Kaelene Morton

Film Production: Guilty Content

Director: Tony Rogers

DOP: Aaron Farrugia

Executive Producer: Rohan Timlock

Producer: Karen Sproul

Offline editor: Tim Parrington – The Editors

Colourist: CJ Dobson – The Editors

Online Artist: Jamie Scott – The Editors

Post Producer: Charlotte Griffiths and Claire Perry

Sound: Sam Hopgood – Bang Bang Studios

Music: Nylon Studios

Photography Production: Photoplay Photography

Photographer: Chris Budgeon

Photographer’s Producers: Alison Lydiard and Penny O’Brien

Media Agency: OMD Melbourne

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