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Top 6: August 14th 2019

Burger King: Hotter is Cooler

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Top 6: August 14th 2019
With no escape from Kuwait's scorching heat, when summer temperatures go beyond 50° C (122 °F), the BURGER KING Brand introduced 'Hotter is Cooler', a first of its kind, innovative concept that makes fun in the Sun! The Burger King Brand created a dynamic algorithm that maps the prices of its cold items to real-time temperature data taken from a Weather API and creates an inverse relationship between the two. So, as the temperatures go up, customers see the prices of their favorite cold items melt away, cooling off the summer heat like never ever before! Agency: Memac Ogilvy, Kuwait. Agency: Memac Ogilvy, Kuwait
Credits Other credits

Nabil Touma - Memac Ogilvy Managing Director, Kuwait

Sherif Ibrahim - Memac Ogilvy Head of Digital

Bhaskar Bateja - Memac Ogilvy Planning Director

Marianne Bechara - Memac Ogilvy Account Director

Iman Abuasba - Memac Ogilvy Account Manager

Nader Samir - Memac Ogilvy Sr. Account Director

Alba Xhixha - Memac Ogilvy PR Director

Mimi Alexander - Memac Ogilvy PR Associate Director

May Allam - Memac Ogilvy PR Account Manager

Ahmed Yousry - Memac Ogilvy Graphic Designer

Anil Joy - Memac Ogilvy Graphic Designer

Sajid Kalymurthy - Memac Ogilvy Animation

Mijor Jose - Memac Ogilvy Animation

Angelos Arampatzis - Burger King Kuwait (KFG) Marketing Director

Zeinab Hassan - Burger King Kuwait (KFG) Marketing Manager

Haneen Sukkariah - Burger King Kuwait (KFG) Assistant Manager - Marketing

Michael Ishak - Senyar Innovative Media Account Executive

Rula Nadar - Senyar Innovative Media Social Media Officer

Hashem Mourtada - Times (DMS) Media

Ali Mourtada - TImes (DMS) Media

Fouad Shatila - TImes (DMS) Media

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