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BMW: Choose Your X

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Serviceplan Campaign International has conceived and implemented an umbrella campaign for the entire X Series from BMW. The international campaign follows a compelling communication using the "Choose your X" umbrella concept. Communication measures will appear on TV, online and in print for at least three years.
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Serviceplan Campaign International:

Alexander Schill, Global Chief Creative Officer Serviceplan Group

Markus Kremer, Executive Creative Director & Partner

Thomas Heyen, Executive Creative Director & Partner

Florian Klietz, Managing Partner

Kristian von Elm, Management Supervisor

Sebastian Benedikt Vermaat, Account Manager

Nicholas Conradt, Producer

Bastian Tripp, Creative Director

Damian Kuczmierczyk, Creative Director

Philipp Trübiger, Art Director

Daniel Hill, Concept Creative

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