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Direct Auto Insurance: Welcome Back With Tonya Harding

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Direct Auto Insurance, in partnership with its agency of record, Pereira O’Dell, is launching its new brand campaign titled “Get Direct & Get Going” that positions the brand around a theme of “second chances.” It marks a full rebrand for the company that features a full suite of rebranding assets, including logo redesign, color palette update, store redesign, and catchy audio mnemonic in broadcast elements. “Get Direct & Get Going” acknowledges the hurdles of getting affordable car insurance with compassion and humor. It features a host of celebrities — rapper Fat Joe, former NFL football player Johnny Manziel, and former Olympian Tonya Harding — who have needed fresh starts, underscoring Direct Auto Insurance’s belief in the importance of second chances.
Credits Other credits

Mona Gonzalez – Managing Director

Julia Morrissey – Brand Director

Adam Weiner – Brand Supervisor

Diana Soloaga – Brand Manager

Raquel Duarte – Art Producer

Tom Naughton – Director of Strategy

John Redmond – Strategy Director

Jason Pelton – Associate Director of Project Mgt.

Camara Price – Director of Business Affairs

Shay Davis - Business Affairs Manager

1st AD: Brian Stevens (Johnny Manziel & Tonya Harding) // Mark Robinson (Fat Joe)

Production Designer: Brock Houghton

Costume Designer: Robert Molnar (Johnny Manziel & Tonya Harding) // Anne Madden (Fat Joe)

Edit: The Now Corporation

EP: Nancy Finn

Producer: Carrie Fleming

Editor: Jesse Reisner

Editor: Jessica Farmer

Post Production: Method Studios-NY

Executive Producer: Jesse Kurnit

Senior VFX Producer: Bennett Lieber

Production Coordinator: Kyle Fader

Lead Flame Artist: Chris Hunt

Flame Artist: Stephen Morris

Flame Artist: Mario Caserta

Animator: Will Pittas

Animator: Nate Soto

Color: Company 3

Colorist: Jaime O’Bradovich

Color Producer: Kevin Breheny

Music & Sound: Butter

CCO: Andrew Sherman

Managing Director: Ian Jeffreys

ECD/Composer: Aaron Kotler

Producer: Kristin Kuraishi

Audio Post House: Mr. Bronx Audio Post

Eric Hoffman: Audio Post Engineer

David Wolfe: Audio Post Engineer

Brand: Direct Auto Insurance

Aaron Kuluk – Executive Vice President

Josh Jarrett – Senior Vice President, CMO

Kevin Fairchild – Vice President, Customer Experience & Brand Innovation

Ryan Keller – Senior Director, Integrated Marketing

Jeanette Gipson – Director, Direct and Offline Media

David Schwartz – Director, Digital and Social Media

Dusty Gray – Director, Marketing Data Science

Chris Harvey – Senior Creative Manager

Jere Warren – Marketing Manager, Social Media

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