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balagan: Auto: What a Mess- The 'brand mascot got lost' campaign

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Short Explanation: Balagan is the most common play park for kids in Israel.
The translation of the word Balagan is messy

Because of the 'mess' The brand mascot- dinosaur 'Dino' got lost from the logo and the Kids all over the country
were supposed to find him in the Ads campaign.
Credits Other credits

digital: barak ben hemo

media:Shuli Fridman Maharshak

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