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McCain: Differences - We Are Family

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McCain launches 'Differences,' the third instalment in its We Are Family series, celebrating the emotional impact of the differences that exist within real families across the UK. The 2.5 million pound multi-channel campaign will be rolled out across TV, radio, VOD, OOH, cinema, print and online media and social channels for six weeks. The advert is the third instalment in the We Are Family series and features ten real-life families from around the UK, who carry different beliefs on a wide range of subjects. The new campaign stems off the back of research which identified that 81% of families agree that being in a family which can sometimes disagree is a positive thing, and shows how differences can bring families closer together when discussed and debated around the dinner table. ‘Differences’ was created by adam&eveDDB, and launches nationwide on 19th August, targeted at families of all shapes, sizes and backgrounds across the country. The advert also focuses on two of McCain’s most popular products - McCain Crispy French Fries and McCain Home Chips. Both products are a key part of family mealtimes and provide a versatile delicious chip.
Credits Other credits

Marketing Director: Mark Hodge

Marketing Controller: Joanna Eastwood

Senior Communications Manager: Lizzie Pyle

Managing Partner: Mike Stern

Account Manager: Charlie Poole

Planner: Hannah Mackenzie, ShuHan Lee

Business Director: Katie Baker

Account Director: Charlie Simpson

Media Agency: PHD

Media Planners: Frith Janes, Jen Hedges, Rachel Cawley, Sian Campling

Managing Director: Tim Katz

Edit Company: Whitehouse Post Production

Editor: Sam Gunn

Post Production Company: Absolute

Colourist: Matt Turner

Producer: Belinda Grew

Music Supervision: Tom Stanford

Soundtrack: Wasted C/o Theordore Music

Audio Post: Tony Rapaccioli

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