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Top 6: August 28th 2019

Volvo Trucks: The Cash Machine

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Top 6: August 28th 2019
Two years ago, Volvo Trucks introduced the first generation of its Turbo Compound engine in their Volvo VNL model range. Following on the success of that technology and the positive customer and driver feedback on fuel savings and drivability, Volvo engineers started working on the next generation, which delivers fuel savings up to 11% compared to 2015 model-year trucks. These are significant improvements, not only considering the environmental impact, but also delivering substantial fuel cost savings for fleets and owner-operators. To highlight these benefits, Volvo Trucks has launched 'The Cash Machine' with Forsman & Bodenfors, a communications campaign in which we meet Bob, a fictional owner-operator. Bob is experiencing significantly improved fuel economy with the new Turbo Compound engine, and is able to spend the money saved on his high-end lifestyle.
Credits Other credits

Advertising Supervisor: Rick Giamportone, Will Bender, Fredrik Klevenfeldt

Planner: Daniel Sjöstrand

Strategist: Bjarne Darwall (PR)

Account Manager: Helena Lignell

Digital Strategist: Peter Gaudiano

Account Director: Cilla Pegelow

Brand Strategist: Daniel Sjöstrand

Designer: Jerry Wass, Milly Björkman

Media Agency: Verizon Media

Editor: Henning Mark

Wardrobe Stylist: Paula Rogers

Line Producer: Michel Sassoon

Production Service Company: Wonderful Content

Post Production Company: Swiss

Music Company: Woah Dad.

Music Supervision: Music Super Circus

Composer: Jonas Quant

Singer/Songwriter: Joseph Peter De Natale

Sound Company: Plop

Photographer: Patrick Daly (Still Photo BTS)

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